Baracklyn Cyclones? How the sports world is capitalizing on the election..

A minor league team in Brooklyn, NY, the Brooklyn Cyclones, on June 23 will have a night where they will known as the “Baracklyn Cyclones”.  This is a night where they will celebrate the election of last year as well as the election of Barack Obama as President of the United States.

BARACKLYN CYCLONES

The June 23rd festivities will feature: 

  • Alternate red, white, and blue jerseys adorned with the team’s new name 
  • FREE Barack Obama bobbleheads to the first 2,500 fans in attendance, featuring the President in a Baracklyn Cyclones Jersey 
  • The Economic Stimulus PackageFrom 10am on January 20th – Inauguration Day – to midnight on January 23rd, ticket prices for the June 23rd game will be “rolled back” to the Cyclones’ inaugural 2001 season rates: $10 Field Box Seats, $8 Box Seats, $5 Bleacher Seats. Beginning January 24th, tickets will be priced at the regular 2009 rates ($15, $12, $8) 
  • Universal Health Care: Free Band-Aids to the first 1,000 fans 
  • Naming Rights: Anyone named Barack gets in for free (Bring your ID on the night of the game) 
  • Joe the Plumber special: any plumber named Joe gets two free tickets – one for himself, and one to “spread the wealth” with a friend (Bring your ID and a business card or proof of employment on the night of the game) 
  • Bi-Partisan Consolation Prize: anyone named McCain or Palin will get a free Bleacher Seat (Bring your ID on the night of the game)
  • A clear-cut Exit Strategy: fans will receive American Flags and discount coupons as they leave the ballpark

 

This is a cute idea, but at the same time I feel that this is somewhat exploitive and a little late for people to get the point.  How many average Americans (such as a Joe the Plumber) are going to remember some of the key storylines from last year’s election?  People will come for the free giveaways, and I can imagine the night being a success and at that a nice marketing approach.

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