Baracklyn Cyclones? How the sports world is capitalizing on the election..

A minor league team in Brooklyn, NY, the Brooklyn Cyclones, on June 23 will have a night where they will known as the “Baracklyn Cyclones”.  This is a night where they will celebrate the election of last year as well as the election of Barack Obama as President of the United States.


The June 23rd festivities will feature: 

  • Alternate red, white, and blue jerseys adorned with the team’s new name 
  • FREE Barack Obama bobbleheads to the first 2,500 fans in attendance, featuring the President in a Baracklyn Cyclones Jersey 
  • The Economic Stimulus PackageFrom 10am on January 20th – Inauguration Day – to midnight on January 23rd, ticket prices for the June 23rd game will be “rolled back” to the Cyclones’ inaugural 2001 season rates: $10 Field Box Seats, $8 Box Seats, $5 Bleacher Seats. Beginning January 24th, tickets will be priced at the regular 2009 rates ($15, $12, $8) 
  • Universal Health Care: Free Band-Aids to the first 1,000 fans 
  • Naming Rights: Anyone named Barack gets in for free (Bring your ID on the night of the game) 
  • Joe the Plumber special: any plumber named Joe gets two free tickets – one for himself, and one to “spread the wealth” with a friend (Bring your ID and a business card or proof of employment on the night of the game) 
  • Bi-Partisan Consolation Prize: anyone named McCain or Palin will get a free Bleacher Seat (Bring your ID on the night of the game)
  • A clear-cut Exit Strategy: fans will receive American Flags and discount coupons as they leave the ballpark


This is a cute idea, but at the same time I feel that this is somewhat exploitive and a little late for people to get the point.  How many average Americans (such as a Joe the Plumber) are going to remember some of the key storylines from last year’s election?  People will come for the free giveaways, and I can imagine the night being a success and at that a nice marketing approach.

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