Nearly everyone is aware of the large scale airbrushing that goes into glossy magazine photos, primarily for women, in order to “smooth over” any slight imperfections that may occur (this can of course range from a pimple on the day of a photo shoot to oh, say, 25 pounds that are always there). Many of you may remember Keira Knightly recently protesting the “upgrading” of her breasts in the photo ads for one of her new movies, but this was the exception to the rule. Most of the time this stuff goes undiscussed and largely unnoticed. This time, however, L’Oreal is coming under some scrutiny for what is a fairly obvious “whitening” of Beyonce for their newest ad campaign. The image above juxtaposes the campaign photo with a recent shot of Beyonce at an event. It seems pretty obvious to me, but L’Oreal claims they did not lighten her image. Sounds like a bunch of hooey to me. The mass airbrushing that goes on to “perfect” women’s real traits is bad enough, but this seems particularly egregious. And certainly sends a pretty poor image to the millions of girls constantly bombarded with these sorts of messages. Thoughts?