Obama campaign buys Olympics ads
Will buy $5 million in TV ads during Beijing Games
July 23, 2008, 10:38 PM ET
NEW YORK — Barack Obama’s presidential campaign will be putting its message out in front of viewers of the Beijing Olympics next month.
The Obama campaign will buy $5 million in network and cable ads during the Olympics. It isn’t immediately clear in which dayparts the ads will run or in what specific sports coverage.
There was no word whether Obama’s challenger, John McCain, was about to purchase any ads during the Olympics either network or cable.
Obama’s ad buy will come in the days and weeks before the Democratic National Convention in Denver, where Obama is expected to be nominated as the party’s presidential nominee. The convention, Aug. 25-28, culminates in an outdoor speech planned Aug. 28 among some 70,000 people at a Denver football stadium. It’s also ahead of the traditional heavy spending of the presidential campaigns after Labor Day, two months before the general election.